havana club rum cuba

It wasn’t until 1995 – after decades of rebuilding, the Arechabala Family finally joined forces with another Cuban family in exile: Bacardi. The Arechabala Family started their rum-making business in 1878 in Cuba and first registered the original HAVANA CLUB trademark in 1934.

On January 1st, 1960, at gunpoint, the Cuban regime unrightfully seized the company’s assets without compensation.
Then everything changed. Music and rum together, right here!

Cuba has been known as the Isle of Rum since it was first introduced to sugar cane by Christopher Columbus in 1493. At one point there were over 1,000 distilleries in Cuba, and nowadays Havana Club embodies Cuban rum, exporting to over 120 … 922 cases were sold in the US in 1995 and 1996.However, in 1998, after heavy lobbying from Bacardi, the US Congress passed the "Bacardi Act", which protected trademarks related to expropriated Cuban companies, and effectively ended the first phase of the litigation by eliminating Pernod Ricard's Following the initial round of litigation, a second round of litigation occurred, through both the US Federal court system and the In Spain, Pernod Ricard's ownership of the mark has been upheld in three court rulings, most recently in 2011.In January 2016, after a thaw in US-Cuba relations, the U.S. government awarded a trademark for Havana Club to the Cuban government, which was "expected to reignite longstanding tension between Bacardi Ltd. and the Cuban government".Pernod Ricard's Havana Club is the fifth-largest rum brand in the world, with almost 4 million cases sold in 2012–2013.Pernod Ricard plays heavily on Cuban themes in its marketing, including labeling Havana Club as "El Ron de Cuba" ("The Rum of Cuba").Pernod Ricard's labeling, originated by Cubaexport in the 1970s, is gold and red, and features the In 2016, Bacardi announced new branding and sells their version of Havana Club nationally, distilled in Puerto Rico and bottled in Florida. Havana Club 3 Años has a light, straw colour that reveals its age: every single drop has aged for a minimum of three years.

Bacardi and Pernod Ricard have engaged in ongoing litigation about ownership of the name “Havana Club”.

Taste the expertise of our Maestros del Ron Cubano.

It wasn’t long before HAVANA CLUB Rum became a beloved and iconic Cuban brand – becoming a favorite amongst locals as well as American and European tourists. From freshly cut sugar cane to the reconstruction of a distillery and aging warehouses, at the Museum you can discover the process of making rum, … They began exporting this version of Havana Club globally, except for the United States due to the embargo put in place by the U.S. government. Havana Club is a brand of rum created in Cuba in 1934.

Enter.

The nose is a full bouquet of smooth aromas, with hints of …

A visit to the Havana Club Museum of Rum isn't merely a journey back to the origins of Cuba's most famous beverage. The Cuban government sold rum abroad under the Havana Club name beginning in 1972, focusing primarily on the Soviet Union and Eastern Europe.Since 1994, Cuban production and non-US global marketing of Havana Club has continued under a joint partnership between In 1994, Bacardi began producing rum under the Havana Club name in The Havana Club trademark has been the subject of extensive trademark litigation in the US, Spain, and World Trade Organization.In 1994, Bacardi obtained the Arechabala family's remaining rights in the brand, and began producing limited amounts of rum bearing the name. In 1993, French owned Pernod Ricard and the government of Cuba created a state-run 50:50 joint venture called Corporación Cuba Ron. Havana Club Iconica Collection. Havana Club is closely entwined with Cuban culture, and Cubans take pride in the brand. The name “Havana Club”evokes Cuba’s rum-making heritage and the unique atmosphere of Havana, the country’s capital. Havana Club 7. Cuba offers an outstanding combination of privileged climate and soil to …

Dive into Cuba's sensual and festive atmosphere.

The Arechabala Family started their rum-making business in 1878 in Cuba and first registered the original HAVANA CLUB trademark in 1934. Havana Club Rum Museum A visit to our Rum Museum is not only a trip to the origins of Cuba's most famous drink. It wasn’t long before HAVANA CLUB Rum became a beloved and iconic Cuban brand – becoming a favorite amongst locals as well as American and European tourists.

Rum-making process.

The latter acquired the HAVANA CLUB brand and began producing rum based on the original HAVANA CLUB recipe and selling it in the one country that didn’t recognize the Cuban government’s 1960 illegal expropriation, the United States.For more information on alcohol responsibility visit From freshly cut stalks of sugar cane to a reconstitution of a distillery and ageing cellars, the museum offers a real-time experience of the rum-making process, as well as a taste of true Cuban culture.

... Havana-Club promotes responsible attitudes to drinking and against the misuse of alcohol. Enter. Originally produced in Cárdenas, Cuba by family-owned José Arechabala S.A., the brand was nationalized after the Cuban Revolution of 1959.

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